Freud and Psychoanalysis Research Paper Example | Topics and Well Written Essays - 2000 words

Freud and Psychoanalysis - Research Paper Example pro time grid of the Freudian dream obviously mirrors that brain is the piece of person where body is the spatial limitation and restriction of human psyche. Clearly psyche can go past this confinement through his capacity of creative mind. In the book, â€Å"Studies on Hysteria† Freud and Breuer (1893) perceive the rawness and substantial experience as a commitment to the advancement of character. Be that as it may, this methodology of Freud and Breuer (1893) to body and psyche, however it looks like to that of Damasio’s (1992), varies from the neurobiological methodology on the ground that however both brain and character are formed by real inclination, Freud and Breuer’s (1895; 1895) idea of psyche doesn't recognize the job of the natural capacity of human cerebrum to the improvement of psyche. As indicated by them the physical sentiments like injury are put away in human brain first as memory of an outside element and afterward as an operator that decides his future elements of body and psyche. Freud’s hypothesis of character principally develops from his way to deal with the idea of psyche. As a scholar, Freud (1916) vitally relies upon the auxiliary presence of human psyche that is pretty much withdrawn from physiological presence of person. Independent of the relationship of brain with human body, the physical presence, Freud’s â€Å"mind† intently follows an auxiliary example that viably clarifies the various inquiries - in regards to the relationship of psyche with different standard of conduct of an individual of the psychoanalysts of his age. In correlation with the German Philosopher Mauss’s aggregate idea of â€Å"person† which changes every once in a while and society to society, Freud’s idea of ‘person’ has all the earmarks of being a flawless one that should work generally (Ziegler, 2002, p. 81). In any case, Freud’s hypothesis of character that solely spins around a person’s body obviously neg lects to clarify the connection among body and psyche that

The Scouting Program :: Exploratory Essays Research Papers

The Scouting Programâ â â Â Exploring is one of the most fulfilling and fun associations that young men can be a piece of. The program centers around the ethics and character of the young men, and attempts to show them regular aptitudes that are fundamental to living on the planet today. It appears that in our schools today there is increasingly more dread and our children are turning out to be, sometimes, practically against social. This dread isn't the dread of progressing admirably or bombing a test, yet it is a dread of their kindred understudies. In our endeavor to instruct our kids in a world that keeps on being progressively chaotic, we might be coming up short at our particular employment of giving them the methods for building up the fundamental human characteristics that manufacture character. This preparation is urgently required in our schools, yet the educational system doesn't have the opportunity or assets to carry out this responsibility alone. In the Webelos Scout Book the Scouting Oath peruses : Â Honestly I will put forth a valiant effort To perform my responsibility to God and my nation Also, to comply with the Scout Law; To help others consistently; To keep myself truly solid, Intellectually alert, and ethically straight. Â This seems, by all accounts, to be a difficult task, yet in the lessons of the Scouts, you can begin at a less complex level by instructing about regard, pride, and inviting acts like contribution others a grin or a caring word. Exploring helps gives our young men the information and abilities they have to become indispensable and caring individuals from the network. Â The Boy Scouts of America was joined on February 8, 1910. Their first central station was opened in a YMCA office in New York. This gathering had created from and thought that Robert Baden-Powell, a war legend from England, had when he saw the intrigue that young men took in a book he had expounded on following and following. The book had been composed for his regiment while he was in the administration, so he changed its substance to some degree and called it Scouting for Boys. Ernest Thompson Seton , a naturalist, craftsman, creator, and organizer of the Woodcraft Indians, a young men association in the United States, turned into the main Chief Scout of the Boy Scouts of America.

T.S. EliotS Poem, Choruses From The Rock Essays - Religion, Theism

T.S. Eliot'S Poem, Choruses From ?The Rock? So as to comprehend T.S. Eliots sonnet, Choruses from The Rock, one should initially comprehend Eliots sees on contemporary religious philosophy and otherworldliness. He felt as though individuals were moving endlessly from the Church and were losing their religion for progressively mainstream love. The accompanying entry from Eliots sonnet can sum up his whole contention that he makes in Choruses from The Rock. Be that as it may, it appears that something has happened that has never occurred: however we know not exactly when, or why, or how, or where. Men have left GOD not for different divine beings, they state, however for no God; and this has never happened that men both deny divine beings and love divine beings, proclaiming first Reason, And then Money, and Power, and what they call Life, or Race, or Dialectic. The Church abandoned, the pinnacle ousted, the chimes improved, and what have we to do yet remain with void hands and palms turned upwards during a time which propels logically in reverse? T.S. Eliot - Choruses from 'The Rock' Eliot whines that something has happened that has never occurred: just because, man stands distanced from God. He accepts that man stands desolate, in incredible obscurity, with no light to control him; and Eliot is correct. Something has happened that has never occurred. One may inquire as to why or how it has occurred. These things don't occur in a specific second. They occur so step by step that one never turns out to be extremely mindful of when, where, or how. The cultivated man has lost something since now we live in the man-made reality where it is practically difficult to locate any indication of God. God is elusive in the black-top streets or in concrete structures. These things are not alive. How might one discover God in machines or in innovation? In any event, confronting the best machine you can't feel stunningness, you can't feel love, you can't want to fall on your knees and asking. In the event that you can't want to fall on your knees and asking sometimes, by what means would god be able to stay a piece of your being? Eliot guarantees that man is confronting a gigantic surge of futility just because. Everything is by all accounts completely inconsequential, and the explanation is basic: without God there can be no noteworthiness, no quality. Life can have meaning just with regards to something that outperforms life. The significance consistently originates from the specific situation; presently man remains without a unique circumstance. The importance comes just when you can look upwards to an option that could be greater than you, an option that could be more noteworthy than you. At the point when you feel related with something more noteworthy, holier, your life has meaning. Man has left nature and has made his very own counterfeit universe. This reality has been the most breaking wonder which has disturbed man from God and all that is suggested in God: which means, noteworthiness, magnificence, love, supplication, contemplation, and such is significant. The incongruity is, man has never been so rich as he is today. The two things have happened together: the inward, otherworldly being has gotten less fortunate while the external being has gotten more extravagant. We have more cash than some other society previously, we have inside and out more force than some other society at any point had previously, and still no general public has ever felt such uselessness. Eliot feels that we have developed explanation to an extreme and we have gotten disproportionate. Science capacities from the head while religion works from the heart. Since we have gotten excessively fixated on the head we believe that is everything that matters. As we become increasingly more hung up in the head, we become increasingly more absent to the presence of the heart, and Eliot imagines that we will turn out to be increasingly hopeless. T. S. Eliot is correct: ... something has happened that has never occurred: however we know not exactly when, or why, or how, or where. Men have left God not for different divine beings... That was regular previously; individuals used to move starting with one god then onto the next. That was a development. The God of Moses is less refined than the God of Jesus, since there are a huge number of

The shift by manufacturing and service firms from acting as standalone Essay

The move by assembling and administration firms from going about as independent elements, to being portions of more extensive systems of firms, may have significant ramifications for - Essay Example The system is the decision which drives a result, and among various techniques the organization picks the one that suits better with the organization and aides in accomplishing the best. The expression Relative Advantage implies that the organizations imparts the best assets to one another so as to give different costs of the item that give the edge to the bit of leeway. The last term Systems of Firms implies that the organizations are currently attempting to receive the procedure that were like the systems administration of various offices inside a solitary associations. The systems of firms between various organizations are a straightforward procedure that is utilized to give near favorable position to the organizations engaged with systems administration. The new term the guides is presently in utilized in which the various organizations over the world receive the way toward systems administration through which they use to share information's, innovations and various issues identi fied with business so as to give a normalized item to the world. Typically this procedure is embraced so as to give the quality item with ease as the organizations are utilizing the financially savvy system. The organizations use to share their assets, data's and innovation that bring down their cost when they work alone. The procedure is utilized so as to catch the worldwide market with least vulnerability. The procedure isn't even the financially savvy yet in addition it lessens the time cost. The organizations don't have to invest their energy in designating assets and data. From the most recent couple of years the branches of a solitary organization is utilizing the strategies of systems administration. This assistance in improving the correspondence levels inside the offices and upgrade the better administration framework. Typically this systems administration causes the prime exercises to impart effectively with the help exercises. These improve the quality framework and procedure among the divisions. Comparative is the situation with the guides. The guides improvement helps in sharing the various assets and data among various organizations that upgrades the operational expense of every item and furnish quality with low sticker price on the item. The methodology of guides is possibly utilized when you require the standard item and for expanding the item at worldwide level with least vulnerability it is consider that the guides procedure works well overall. Beginning our principle theme, the Roadmaps, it is fundamentally the same as the systems administration of various divisions. In any case, interestingly, building up the guides is exceptionally confused and complex procedure and need a ton of time in building up the diverse period of the guides. The guides improvement is isolated in three stages. While portrayal of these stages we are utilizing the straightforward ways rather making it increasingly unpredictable. The absolute initial step or stage is simply the primer which comprise of three stages or steps. The absolute initial step of the stage 1 is fulfilling the basic conditions, the subsequent advance is giving authority or sponsorship and the absolute last advance is characterizing the extent of mechanical guide. The progression of fulfilling the fundamental condition includes the associations to fulfill on the guidelines and guideline so as to cooperate. Diverse arranging skylines with viewpoints are drive out inside every ass ociation and therefore these are

HOW DOES MARKETING AFFECT CONSUMER BEHAVIOR NESTLE CASE STUDY - 12925 Words

HOW DOES MARKETING AFFECT CONSUMER BEHAVIOR: NESTLE CASE STUDY (Thesis Sample) Content: HOW DOES MARKETING AFFECT CONSUMER BEHAVIOR: NESTLE CASE STUDY Course Tutor Institution Date Contents  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc459639174"
Chapter One  PAGEREF _Toc459639174 \h
4  HYPERLINK \l "_Toc459639175"
1.0 Background  PAGEREF _Toc459639175 \h
4  HYPERLINK \l "_Toc459639176"
1.1 Organizational Context-Nestle Company  PAGEREF _Toc459639176 \h
5  HYPERLINK \l "_Toc459639177"
1.3 Research Aims and Objectives.  PAGEREF _Toc459639177 \h
6  HYPERLINK \l "_Toc459639178"
1.4 Significance of the Study  PAGEREF _Toc459639178 \h
6  HYPERLINK \l "_Toc459639179"
1.5 Limitations  PAGEREF _Toc459639179 \h
7  HYPERLINK \l "_Toc459639180"
1.6 Dispositions  PAGEREF _Toc459639180 \h
7  HYPERLINK \l "_Toc459639181"
Chapter Two: Literature Review  PAGEREF _Toc459639181 \h
9  HYPERLINK \l "_Toc459639182"
2.0 Introduction  PAGEREF _Toc459639182 \h
9  HYPERLINK \l "_Toc459639183"
2. 1 Marketing Defined  PAGEREF _Toc459639183 \h
9  HYPERLINK \l "_Toc459639184"
2.2 Consumer Behavior Defined  PAGEREF _Toc459639184 \h
10  HYPERLINK \l "_Toc459639185"
2.3 Sales Promotions  PAGEREF _Toc459639185 \h
12  HYPERLINK \l "_Toc459639186"
2.4 Brand Image and Awareness  PAGEREF _Toc459639186 \h
13  HYPERLINK \l "_Toc459639187"
2.5 Creativity  PAGEREF _Toc459639187 \h
14  HYPERLINK \l "_Toc459639188"
2.6 Purchase Intention  PAGEREF _Toc459639188 \h
15  HYPERLINK \l "_Toc459639189"
2.7 Impact of Social Media on Consumer Behavior  PAGEREF _Toc459639189 \h
15  HYPERLINK \l "_Toc459639190"
2.8 Impact of Advertising on Store Brand Purchase Intention  PAGEREF _Toc459639190 \h
18  HYPERLINK \l "_Toc459639191"
2.9 Overall Impact of Advertising on Consumer Behavior  PAGEREF _Toc459639191 \h
20  HYPERLINK \l "_Toc459639192"
2.9.1 Gaps in the Literature  PAGEREF _Toc459639192 \h
23  HYPERLINK \l "_Toc459639193"
Chapter Three: Methodology  PAGEREF _Toc459639193 \h
25  HYPERLINK \l "_Toc459639194"
3.1 Introduction  PAGEREF _Toc459639194 \h
25  HYPERLINK \l "_Toc459639195"
3.2 Research Philosophy  PAGEREF _Toc459639195 \h
25  HYPERLINK \l "_Toc459639196"
3.3 Research Approach  PAGEREF _Toc459639196 \h
26  HYPERLINK \l "_Toc459639197"
3.4 Research Design and Strategy  PAGEREF _Toc459639197 \h
27  HYPERLINK \l "_Toc459639198"
3.5 Ethical Considerations  PAGEREF _Toc459639198 \h
28  HYPERLINK \l "_Toc459639199"
3.6 Data Collection and Analysis  PAGEREF _Toc459639199 \h
29  HYPERLINK \l "_Toc459639200"
3.6.1Sampling Method  PAGEREF _Toc459639200 \h
29  HYPERLINK \l "_Toc459639201"
3.6.2 Description of the Questionnaire  PAGEREF _Toc459639201 \h
30  HYPERLINK \l "_Toc459639202"
3.6.3 Questionnaire Distribution  PAGEREF _Toc459639202 \h
30  HYPERLINK \l "_Toc459639203"
3.6.4 Data Analysis  PAGEREF _Toc459639203 \h
30  HYPERLINK \l "_Toc459639204"
Chapter Four: Results and Analysis  PAGEREF _Toc459639204 \h
33  HYPERLINK \l "_Toc459639205"
4.0 Introduction  PAGEREF _Toc459639205 \h
33  HYPERLINK \l "_Toc459639206"
4.1 Marketing approach that has highest impact on consumer purchase intent  PAGEREF _Toc459639206 \h
38  HYPERLINK \l "_Toc459639207"
4.2 Impact of social media marketing on the consumer purchase behavior  PAGEREF _Toc459639207 \h
43  HYPERLINK \l "_Toc459639208"
4.3 Impact of marketing on consumer behavior  PAGEREF _Toc459639208 \h
45  HYPERLINK \l "_Toc459639209"
4.4 Credibility of an advertisement affect consumer behavior  PAGEREF _Toc459639209 \h
47  HYPERLINK \l "_Toc459639210"
4.5 How culture mediate the relationship between marketing and consumer behavior  PAGEREF _Toc459639210 \h
49  HYPERLINK \l "_Toc459639211"
Chapter Five: Conclusion and Recommendations  PAGEREF _Toc459639211 \h
51  HYPERLINK \l "_Toc45963 9212"
5.0 Conclusion  PAGEREF _Toc459639212 \h
51  HYPERLINK \l "_Toc459639213"
5.1 Recommendations  PAGEREF _Toc459639213 \h
52  HYPERLINK \l "_Toc459639214"
References  PAGEREF _Toc459639214 \h
54  HYPERLINK \l "_Toc459639215"
Appendix  PAGEREF _Toc459639215 \h
64  How Does Marketing Affect Consumer Behavior: Nestle Case Study Chapter One: Introduction 1.0 Background Wherever people go, they are constantly bombarded with marketing messages. With the enormous amounts of advertisement that people are subjected to every day, it becomes impossible for them to respond to all of them. Contrary to the expectations of marketers, consumers are increasingly finding ways of avoiding being influenced by the traditional ad messages by mentally blocking them or using technology (Kotler & Armstrong, 2008). Companies can address this problem by increasing the number of ads and adopt new marketing strategies that have been proven to have a notable impact on con sumer behavior (Raju, 2013). However, the sad reality is that as businesses increase their marketing budget, consumers will increasingly ignore the messages leading to a waste of time, efforts, and resources (Rai, 2013). If consumers consider a marketing campaign as noncreative and boring, it will not attract their attention implying that the money spent on the ads would be wasted. On the other hand, however, a more creative campaign is likely to have a positive impact on the consumer's brand attitude and purchase intent. Moreover, if consumers perceive a campaign as credible, then it will have a notable positive impact on the brand image and brand attitude (Levy & Gendel-Guterman, 2012). Therefore, marketers have been urged to code their marketing messages in a unique way to ensure that they stand out from the competitors and reach their target audience. However, with the perceived positive and negative impact of marketing, it is unclear to what extent such campaign leads to des irable consumer behavior. As such, studies are yet to come up with conclusive findings of the type of marketing that have the most positive impact on consumer habits. For these reasons, there is a need for a more comprehensive study to examine the impact of marketing consumer behavior. 1.1 Organizational Context-Nestle Company Nestle S.A is a Swiss multinational food and a drink corporation with headquarters in Vevey, Vaud, Switzerland. The company was established in 1905 following the merger of Anglo-Swiss Milk Company with Farine Lactee Henri Nestle (Rajeswari & Kirthika 2016). Since then, the company has grown rapidly to become a major player in the industry. It is currently the world’s largest food company by revenue. Its product includes medical food, baby food, breakfast cereals, dairy products, bottled water, snacks, and frozen food. The company has over 440 factories, and it operates in about 194 countries. It employs close to 400000 people (Rajeswari & Kirthika 201 6). Although Nestle is a major player in the industry, it faces stiff competition from other multinational food and drink companies in the world. The company has been compelled to invest in marketing to attract the consumers for its fast moving goods. Amid the competition in the market, the company has increased its marketing budget for new brands in different markets across the world. The company has revamped its spending on promotion and advertising to regain the lost ground following the Maggi ban. The company wants to restore consumer confidence through advertisements. More particularly, its focus on digital advertising appears to be on the rise with intent to capture an increasingly online customer base. While this is a welcome move for the company, it is unclear whether the increases in the marketing budget will translate into a positive outcome for the business in influencing consumer purchase behavior. It is a critical question considering that the costs incurred in the ma rketing may potentially eat into the profits for the company. 1.3 Research Aims and Objectives. Many factors influence consumer behavior. Companies must understand these factors to ensure that they position their products in ways that appeal to the target audience. Among the most notable elements, is marketing? It is not uncommon for companies that manufacture and sell similar products to compete with each other on the marketing aspect. While some firms have penetrated the market through aggressive marketing campaigns, others have only achieved limited success. Therefore, it comes out clearly that the relationship between marketing and consumer behavior is a complex one. With that said, the purpose of this study is to determine the impact of marketing on consumer behavior. The specific objectives are as follows 1. To determine the impact of social media marketing on consumer purchase behavior 2. To assess the impact of TV advertisement on brand purchase intent 3. How doe s marketing affect consumer behavior? 4. Does culture influence the relationship between marketing and consumer behavior 5. Which marketing approach between, sales promotions, social media, and TV advertising, has the highest impact on brand purchase intent. 6. How does the credibility of marketing influence consumer behavior 1.4 Significance of the Study The present study is highly significant as it will help identify the impact of marketing on consumer behavior. The outcome of the survey will contribute to informing companies and marketers about the value of marketing and the type of marketing techniques they should adopt to achieve the highest positive impact on the consumers. It will help the marketer allocate their marketing budget in a careful manner to prevent any wastage. By understanding consumer behavior, marketers will ensure that they design and select the right marketing strategies. 1.5 Limitations Although the study was carefully planned, there were cer tain shortcomings and constraints. One of the majo...

Best Practices for Market Sizing for Case Interviews Part 3

Best Practice #1: Start at the Top So far in our series of Casing 101 blogs, we have reviewed structuring the problem via an initial framework and navigating case math. In this edition, we will cover another problem-solving exercise that is common in case interviews: market sizing. At first, market sizing may seem daunting – how can we possibly estimate the number of televisions sold annually in Boston, for example? But once you learn the technique and get comfortable making certain assumptions, you will find that it’s actually an area where well-prepared candidates can differentiate themselves. Best Practice #1: Start at the Top Many market sizing exercises will ask you to find, for a given country, the number of units sold or the number of people participating in an activity. At first, it undoubtedly will feel daunting to come up with a reasonable estimate. But it is actually quite easy to do if you start with the population of the market and then make a series of defensible assumptions to drill down. To help you start at the top, it is helpful to commit the following figures to memory. Note that some of these statistics are approximations, but ones that will make your math much easier. US Population: 300 million China Population: 1.4 billion India population: 1.3 billion Europe population: 750 million Average people per household: 2.5 or 3 people, depending on which makes the math easier Note that the people per household figure is important, because many products for which you are sizing a market are bought at the household level, and not the individual level. For instance, if you were asked to find the number of microwaves sold annually in Europe, you would want to calculate the number of households in Europe, because it is very unlikely that most households would have more than one microwave. Best Practice #2: Segment the Population Frequently in market sizing exercises, you will be dealing with a product that is likely to appeal differently to various segments of the population. Accordingly, it is important to show your interviewer that you understand this dynamic, and make assumptions accordingly. For instance, if you were asked to size the number of coffeemakers sold annually in the US, calculating the number of households in the US is not enough. You also need to show your interviewer that you understand that not every household likes to drink coffee. Accordingly, your calculations to get to the number of households that drink coffee might look like as follows: In other cases, you may go as far as to segment the population into two separate groups for which you will size the market. For example, if you are asked how many video games are sold in the US, you might want to break the US population down into individuals above and below the age of 35, as the number of people playing video games in each segment likely differs. Once you break the population into these two segments, you need to make assumptions for different penetration rates in each demographic. Best Practice #3: Sizing the Population Isn’t Enough; Make Further Assumptions to Get to The True Addressable Market A common mistake that candidates make is to size a broad sub-segment of the population and stop there. Often, there are additional assumptions that need to be made to calculate size of the annual market into which the client is selling. For example, in the calculations above, many candidates arrive at 90 million coffeemakers in the US, and determine that this figure represents the annual size of the market. However, is it reasonable to assume that all 90 million households with a coffeemaker replace their coffeemaker each year? When you arrive at a number that you think represents the market size you are trying to calculate, take an extra moment to sanity check in your head whether the figure you’ve arrived at really makes sense. Do you really think it’s reasonable that 90 million coffeemakers are sold in the US every year? If the answer is no, there is probably an extra assumption or two that are necessary in order to further drill down to a reasonable answer. Accordingly, always be cognizant of what additional assumptions might be necessary. In this instance, we have 90 million coffeemakers across the US. How often are these replaced? Any assumption between 5 and 10 years seems reasonable and defensible, allowing you to arrive at 9-18 million coffeemakers sold annually. Your full set of calculations on the page should look as follows: Best Practice 4: Contextualize Your Answer As previously discussed in last month’s write-up on case math, performing calculations that give you the right answer is not enough. You must also be able to take your analysis and contextualize the output, showing that you understand the implications of the analysis performed. So when you size a market, it’s important to explain what this analysis tells your client about their issues and opportunities. For instance, if 18 million coffeemakers are sold per year, and you calculate that the client only has 4% market share, explain to your interviewer that our client has little pricing power in the market given its small share, but that there remains lots of opportunity to increase the volume of coffeemakers they sell annually. -- Originally from northern New Jersey, Ryan is an MBA Candidate at Columbia Business School, where he is a Columbia Fellow. After graduating from the University of Notre Dame, he worked for six years in New York in investment banking and equity research. After passing all three levels of the CFA exam on the first attempt, Ryan finally realized he would rather work alongside companies to help them grow, as opposed to determining what their stocks were worth. He made the transition to Columbia to pursue a career in management consulting, and will be joining a consulting firm upon graduation. ;

Social Issues Within Sustainability - 1419 Words

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